The Financial Services Council (FSC.) has launched a new identity and website today.
The FSC identity
Our new identity reflects the commitment by the Financial Services Council of New Zealand and our members to deliver strong consumer outcomes from a professional and sustainable financial services sector.
Together we are bold, transparent and inclusive in our ambitions for the sector. Our refreshed identity represents connecting our members to focus together on New Zealanders’ financial confidence and wellbeing through industry leadership, advocacy, and consumer education.
To connect our vision and emphasise this commitment to all New Zealanders is the unfurling frond of the native New Zealand ponga or silver fern, the koru, which symbolises constant movement, growth, and strength.
Historically, to Māori, the elegant shape of the fronds stood for strength, stubborn resistance, and enduring power. To pākehā (New Zealanders of non-Māori descent), the fern symbolised their sense of attachment to their homeland[i].
This new identity acts as our guide to grow the financial confidence and wellbeing of all New Zealanders through collaboration and agility in our role as the voice of the financial services sector.
Our refreshed website reflects this new identity, and has been developed with our different areas of focus in mind. Through our new online home, we are continuing our journey to provide users with relevant, timely and industry-leading content.