About the research
Horizon Research conducted this survey online between June 15 and July 5, 2017,
with a total of 2,199 respondents.
A source diversity approach was used, with respondents drawn from Horizon Research’s own national panels and an external respondent database to match the New Zealand adult population. Post sample weighting was used as necessary to ensure the sample was representative of the New Zealand adult population at the 2013 Census.
The overall margin of error for the survey is – 2%.