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Investment & Funds

Money and You - The Rise of the Digital Investor

The FSC team
by The FSC team
1 min read
June 15, 2021

New research from the Financial Services Council (FSC) has revealed the surprising number of Kiwis using platforms like Sharesies, Hatch and Stake, why they’re using them, and what’s stopping those who haven’t yet jumped on the bandwagon.

The FSC research, The Rise of the Digital Investor, carried out by CoreData as part of the FSC’s ongoing Money and You series, provides one of the most comprehensive pictures to date of Kiwis’ views on micro-investing platforms.

Read the media release.

Read the research report.

Watch the recording of the research launch event.

For all media enquiries, please contact:

Richard Klipin
Chief Executive Officer
Financial Services Council of New Zealand 021 0233 5414 or richard.klipin@fsc.org.nz

About the research

The research was conducted via an online survey developed and hosted by CoreData. Data was collected between 15 April and 26 April 2021. A total of 2,035 valid complete responses were collected, which formed the basis of the analysis and the report. The sample is representative of the New Zealand consumer population in terms of age, gender and income based on the latest Stats NZ data. According to Stats NZ1 in March 2021 there was an estimated resident population of 5,116,300. As this survey only included respondents aged 18 years old or over, the estimated resident population of the sample is 3,944,700. The purpose of this survey was to understand how financially confident and the financial wellbeing of New Zealanders.

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